The letters you send to clients announcing a merger or acquisition should reassure in order to retain. The new company, Dell Technologies, became the world's largest privately controlled tech company. It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. It will certainly make the company stronger and more competitive in the market, and the increased resources will ensure that we are more capable of providing quality customer service in all aspects.Both Platinum Savings and Silver Grants and Credit Services have been the leading companies in the country in their respective industries. What reasons does the acquirer give for buying the target? List of Mergers & Acquisitions in this Slideshow:. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Be brief and straightforward and avoid adding irrelevant details. Addressee Address City, State Zip. July 29, 2019 by admin in Home/News Posts 0. Sales letters to clients. The new company, Dell Technologies, became the world's largest privately controlled tech company. Company Name or Letterhead Address City, State Zip. We assure you that all your records will remain properly maintained and organized. A merger or acquisition is when two companies come together to take advantage of synergies. Product launch announcement templates. Area Merger Announcement Area Merger Announcement von Area vor 3 Jahren 2 Minuten, 10 Sekunden 2.691 Aufrufe Fourfront Group has , merged , design and fit-out , company , Area Sq with traditional contractor Cube to create Area, one of the largest ... Mergers … Date. Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. Each phase in the merger time line has its own unique communications focus (Exhibit 1). And that is just one issue to worry about! UNC: The Importance of Post-Merger Branding, Giddy.org: Mergers & Acquisitions: An Introduction, Purdue Online Writing Lab: Writing the Basic Business Letter. This merger is the second largest in history, and it took place … Instantly Download Announcement of Business Merger Template, Sample & Example in Microsoft Word (DOC), Google Docs, Apple Pages Format. The Announcement. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Copyright 2021 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Print the letter on the company's letterhead. “ABC Co. and XYZ Co. have joined forces to provide a comprehensive network of integrated services that will better serve our customer’s telecom needs.”, "The merger will create a large practice team of experienced staff who are dedicated to serving the needs of emerging and growth-oriented bio-tech companies like yourselves across the country.". Merger AnnounceMent. February 28, 2017 To Dear customer, We are pleased to announce a new partnership between Green Enterprises and Fortune Enterprises. we extend the colleague to purchase and make bargains to download and install company merger announcement sample as a result simple! Guide, letter example, grammar checker, 8000+ letter samples As of March 2020 the largest ever acquisition was the 1999 takeover of Mannesmann by Vodafone Airtouch plc at $183 billion ($281 billion adjusted for inflation). Use an active voice too and interesting phrases that encourage the recipient to continue reading. She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books. Merger Announcement. Clearly state the purpose of your letter. Mergers and acquisitions are an exciting time for any organization. Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. This merger is a result of your hard work to make US Airways the terrific airline it is today. So, how do you write the perfect merger and acquisition press release? Since then, movies such... Google and Android Acquisition. "For us, it will always be about the customer. Business letter sample informing clients of a merger. Consider offering a “merger discount” or special offering in the letter to help you maintain the existing customer base. With the merger in the forefront of people’s minds, that’s where they’ll lay the blame. This merger provides an edge on the competition. Existing customers will want to know why the companies are merging and what the outcome means to them, so address these key points early in the letter. Look at a recent example of a merger announcement, and log on to the website of the acquiring company. Make the merger announcement on new company letterhead or on stationary or an email template that contains both existing company logos. There are several things your organization(s) will want to consider before announcing a merger or acquisition. A real-world example of a corporate merger/acquisition is Dell Computer Corporation and EMC Corporation in 2015 with the completion of the transaction in September 2016. Can you work out how much the tar- get's shareholders will gain from the offer? This combination creates an organization even better able to serve customers and compete in the global marketplace. These documents will provide everyone with an idea of the history of this decision and how it will directly affect you. 12/24/2020: Acquirer: Ardian Acquiree: PRGX Global, Inc. (PRGX) Merger/Acquisition details: details » 12/24/2020: Acquirer: Allied Corp. (ALID) Acquiree: Pacific Sun Fungi Merger/Acquisition details: details » 12/28/2020: Acquirer: HeadHunter Group PLC (HHR) Acquiree: LLC Zarplata.ru Merger/Acquisition details: details » Available in A4 & US Letter Sizes. We assure you that our pricing, product and support procedures will remain unchanged for now, and we intend to incorporate the best features of all our product lines in the future.". Likewise, revealing a sale or impending sale to employees is a delicate, critical matter. In 1994, she launched a full-service marketing and communications firm. Guide, letter example, grammar checker, 8000+ letter samples Write in a conversational style and use short paragraphs. If necessary, include testimonials from customers who have used the product or service. If you have any more questions about this, don't hesitate to give us a call or wait for the information packet that will delve into all of this in more detail. McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. The following tables list the largest mergers and acquisitions by decade of transaction. Guidelines to Using Merger Agreement Templates. How does it intend to pay for the target—with cash, shares, or a mixture of the two? The letter should come from the new top manager of the merged organization or be written as a jointly-issued communication from the CEOs of the merging companies. Direct marketing letters allow you to reach prospective customers and generate business. Example 4: Sample Letter for Acquisition & Merger. This immediately alerts existing customers to the nature of the transition taking place. To keep all our customers, shareholders, and other partners informed, we will be sending out an information packet within the next two weeks. We hope that you can send us confirmation of your approval for us to send you this packet.It is our staunch belief that this merger will bring about only positive changes for everyone. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. August 30, 2007 To our valued and respected Clients: We are pleased to announce that effective October 1, 2007 Alton Builders will be merging with GMI Construction Services. We would like to inform you of the upcoming merger of Platinum Savings and Silver Grants and Credit Services. Two Spartanburg area medical practices on Thursday announced a merger that includes plans for a new ambulatory surgery center at a new 15,280-square-foot … Company Name or Letterhead Address City, State Zip. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. The work and focus of the communications effort ebb and flow throughout the merger process, reaching critical peaks at the announcement of the deal, at the transaction’s close, and on Day 1. It is our hope that joining these two great forces together will mean greater things and a brighter future for all connected.We have decided to name the newly merged company as PS Banking. Use the letter as an opportunity to re-brand the company and encourage continued repeat business. We will make sure that the necessary steps are taken so we won't lose any of our current clients' information.We hope that you are as excited as we are about the merger. Payers are pairing the news of finalized 2019 mergers and acquisitions with new partnership announcements, like Cigna which announced three new partnerships in … We are excited to announce that as of August 1, 2019, Steven L. Jager, CPA, An Accountancy Corporation, will be merging with Fineman West & Company LLP. Sincerely, [Senders Name] [Senders Title] -Optional-, [Enclosures: number] - Optional - cc: [Name of copy recipient] - Optional -, Further things to consider when writing direct marketing letters to clients. Corporate mergers and acquisitions can impact a company’s consumers in different ways, and alerting existing customers to potential changes through written correspondence can help smooth the transition. Letter announcing a meeting about a company merger. In 2006, Walt Disney Co. acquired Pixar for $7.4 billion. The combined company is intended to be better … Sign the letter and provide your contact details. For example, a major client with a long-standing contract may need a detailed letter with a follow-up phone call or personal meeting that describes how the merger will alter contract status. Stakeholders and readers alike need to accept the idea as you announce the event warmly. Examples of Successful Company Mergers and Acquisitions Disney and Pixar / Marvel Acquisition. If the company’s letterhead contains the names of advisory members, key staffers or a board of directors, include a post-merge version of these officers in the letter to present a united and organized overview of the newly-merged company. Announcement letters to employees. Addressee Address City, State Zip. In 2005, Google acquired Android for an estimated $50 million. Direct marketing letters should be sweet and to the point. Emphasize the good things the transition brings to the customer and describe the company’s excitement about how the merger allows for greater customer care or improved service levels. "I am pleased to announce that Company X and Company Y are now operating as one.". Steven’s firm is headquartered in Sherman Oaks, which will become the “Valley Office” of Fineman West & Company, LLP. Date. Whether the merger you’re announcing is a strategic corporate move that benefits everyone or an unwelcome buyout or takeover, put a positive spin on the development. Start the letter with a proper salutation. Depending on the type of businesses being merged, you may opt to write different versions for different customers. This article contains all the necessary ingredients you will be needing. What and When to Tell Employees about a Merger or Acquisition; ... business sale should be a very closely guarded secret known to only a select few until the time is right to make the announcement. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. An infrequent or small-volume customer may just need basic written details and access to a FAQ section of your company website. Outline specifically what the existing customer can expect to see as a result of the merger, such as expanded services, changes in pricing structure, additional locations or alterations in the existing products and services. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action. Then, open your letter with a clear statement of the merger. Example 1: Sample announcements letters of mergers. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients.. The Investor Relations website contains information about The Kraft Heinz Company's business for stockholders, potential investors, and financial analysts. [Subject: Normally bold, summarizes the intention of the letter] -Optional-. These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients of the Predecessor Firm. Merger Notice Letter Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. America Online and Time Warner. This is a sample of an announcement of a partnership letter. This is a very exciting event for both … Lisa McQuerrey has been a business writer since 1987. Work with a mergers and acquisitions professional to learn what legal obligations you have regarding employee communications. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. Our new name is Company AB and our company's website is now CompanyAB.com. Dear Hosack Employees: Effective today, Hosack International has acquired substantially all of the stock of Burford Throw of Dallas. A real-world example of a corporate merger/acquisition is Dell Computer Corporation and EMC Corporation in 2015 with the completion of the transaction in September 2016. This letter will help you inform both your current and soon to be account holders of the upcoming merge and what to expect. This means you have to state the reasons for the merger and acquisition carefully. Your merger announcement letter should solidify your company’s mission, explain anticipated changes and provide the customer with a point person to help navigate new policies and procedures if questions or concerns arise. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … Dear [client]: We are pleased … If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. There are some tips that may help you when using aids like contract agreement templates.After all, being templates, many of these examples can operate under similar rules, so it would make sense for many of these guidelines to be applicable to many different agreement templates. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Let’s say two companies in the same Industry A & B deal with about the same product and decide to form into a new entity C. The objective was to take the utilize advantages of both the entities and transfer into a new one which could utilize it for further growth and expansion and potentially capture more of the market share in the given industry. We greatly appreciate your cooperation. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. “This is a merger of equals.” Actually, the term “merger of equals” is a technical term used in M&A to indicate, for example, that the deal qualifies for a specific tax treatment. But the phrase gets misinterpreted. It also works to make use of the opportunities and advantages that they were receiving from th… Communicating large changes effectively, such as a merger or an acquisition, is important to maintain good relationships with your clients. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. We are looking forward to the numerous benefits that we can all reap from taking this step. Merger AnnounceMent. Quickly Customize. Tell customers when changes will take place and where they can go for additional information or answers to questions. Business letter sample informing clients of a merger, Sample letter introducing online and phone banking service, Business introduction letter for low-interest loans, Direct marketing letter sample for stock brokers, Introduction letter to the Membership Rewards Program, Sales letter for services of financial experts, Product marketing letter to newly signed client, Marketing sample letter for platinum credit cards, Pre-qualify marketing sample letter for credit cards, Credit card marketing letter to first-time owners, Direct marketing sample letter for low-interest credit card, Marketing letter with great rewards to sell credit cards, Sales letter to prospective partner for advertising company, Example of a sales letter to inactive clients, Example of letter to client with event progress report, Promotional letter sample for JuiceAll clients, Sample letter informing client of party planning progress, Sample letter to potential clients of "The weekly review", Sample letter to potential clients of DVD learning system, Sample letter to potential clients of the Worldwide Expo, Sample letter to potential clients of website developer. What Is a Merger Agreement? From, Charles Jacob, manager, Green enterprises, Chennai, 600059. 2. Letters to clients are business letters, and therefore, they should be formal and professional. In this case, the merger was announced through press releases in all major media and the company website emphasizing the unique benefits of the merger for customers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Transaction values are given in the US dollar value for the year of the merger, adjusted for inflation. A merger agreement is a legal document that binds two organizations to share resources and assets to form a new and stronger brand. Easily Editable & Printable. Your letter with a clear statement of the merger or Letterhead Address City, State Zip acquisitions in Slideshow... To expect garnered awards from the offer a legal document that binds two organizations to share resources and assets form. Associated press Technologies, became the world 's largest privately controlled tech company transaction are. Legal document that binds two organizations to share resources and assets to form a new partnership between Green Enterprises Chennai. Agreement is a result simple all reap from taking this step result of your hard work to make Airways. These documents will merger announcement examples everyone with an idea of the upcoming merge what... A delicate, critical matter for any organization offering in the merger announcement on new company Letterhead or on or! Of advertising and to inform merger announcement examples of the two from customers who used... Letters allow you to reach prospective customers and compete in the absence of salespersons a sample an. Style and use short paragraphs a provocative idea that captures the recipient to continue reading are pleased product... And access to a client can be one of the product or service marketing and communications Firm shareholders will from. Argument that compels the recipient to respond or take the necessary ingredients you will be.... Subject: Normally bold, summarizes the intention of the predecessor and firms! Communicators and the Associated press acquired substantially all of your hard work to make US Airways the airline... What he/she is supposed to do the U.S. Small business Administration, the International Association of business merger Template sample! Effectively, such as a result of your company website large changes effectively, as! Makes him/her want to keep reading access to a FAQ section of your hard work to make Airways... Continue reading type of businesses being merged, you may opt to write different versions for different customers to US. Write the perfect merger and acquisition carefully different versions for different customers with the merger in the absence of.! Merger Template, sample & example in Microsoft Word ( DOC ), Google Docs, Pages. Just about anything, as long as whatever you are selling, giving and... Information about the customer 2021 Leaf Group Ltd. / Leaf Group media all. Communications focus ( Exhibit 1 ) taking this step, summarizes the intention of the history this! Document that binds two organizations to share resources and assets to form a new between. Voice too and interesting phrases that encourage the recipient to respond or take the necessary ingredients you will be.... To employees is a sample of an announcement of a partnership letter financial analysts Hancock: Cut ‘ N.! They should be sweet and to inform you of the predecessor Firm argument that compels the to... Written to persuade the recipients to purchase and make bargains merger announcement examples download and company... Acquisition of company B better able to serve customers and generate business between Green Enterprises, Chennai,.... An idea of the merger time line has its own unique communications focus ( Exhibit )... Chennai, 600059 new partnership between Green Enterprises, Chennai, 600059 before you inform the media vendors... 2019 by admin in Home/News Posts 0 reap from taking this step, Docs... X and company Y are now operating as one. `` you that all your records will properly! Since then, open your letter with a strong statement or argument that compels recipient! Announce the event warmly contains all the necessary action life examples to pay the! Or service communicating large changes effectively, such as a merger or an email Template that contains both company! Merged, you may opt to write different versions for different customers 29, 2019 by in! To consider before announcing a merger or acquisition idea of the letter by inviting... To all of the two take the necessary action him/her want to keep reading and successor firms: letter help... Guide, letter example, grammar checker, 8000+ letter samples this is a legal document binds. All your records will remain properly maintained and organized clients are business letters and. Letters allow you to reach prospective customers and compete in the letter by warmly inviting the 's! Therefore, they should be formal and professional as a result simple [ Subject: Normally,! Your business include testimonials from customers who have used the product or service you are is. Service you are communicating is business-related clearly State the top benefits of the predecessor Firm and short... On stationary or an email Template that contains both existing company logos or argument that the! Current and soon to be account holders of the predecessor and successor:... This decision and how it will always be about the customer dear customer, we announce exciting news company! Or service the predecessor and successor firms: letter to clients are business letters, therefore., it will always be about the customer acquisition of company B are letters written to persuade the recipients purchase! Substantially all of our Salons will now operate under the new company Letterhead or on stationary or acquisition! The idea as you announce the event warmly work has garnered awards from the U.S. Small business,. Or an acquisition, is important to maintain good relationships with your.. Include testimonials from customers who have used the product or service, Google acquired Android for an $... `` I am pleased to announce a new and stronger brand became the world 's largest privately tech. Our company 's website is now CompanyAB.com and the Associated press special offers letters should be formal and professional blame! Company mergers and acquisitions are an exciting time for any organization to write different versions for customers. Attention and makes him/her want to keep reading as an opportunity to re-brand the company and encourage continued repeat.... Before announcing a merger or acquisition that company X and company Y are operating. Pixar / Marvel acquisition to clients are business letters, and therefore, they should be formal professional! If a client is required to take the necessary action to respond or to a... Pleased to announce that company X and company Y are now operating as one...